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MFC Gatlin Education

 

 

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Certificate Programs • Special Interest Courses and Non-Credit CoursesCredit CoursesDistance LearningOutreach & Workforce Development

 

 

 

SALES LEADERSHIP FUNDAMENTALS CERTIFICATE PROGRAM CURRICULUM

 

 

Module I

Evaluating & Selecting Talent

         

·         Hiring skills (Search - Qualities of good Agents)

·         Interviewing techniques/Questions

·         Recruiting (sources & strategy)

·         Assessments

 

Module II

Knowing, Leading, Coaching & Debriefing:

 

                                      

·         DISC Profiling    

·         Leading Change/Setting the Culture

·         Supervising 

·         Coaching

·         Mentoring

·         Training                                             

·         Conducting Effective one-on-one’s

·         Accountability & Expectations

·         Consequences

·         Incentives/Rewards/Recognition

·         Need for Consistency 

 

Module III

Planning and Execution

 

·                     Creating a strategic sales and marketing Plan

·                     Territory Planning

·                     Account development

 

  

      

Required Reading

The 2 books below are required reading and must be purchased prior to commencement of the 1st class

 

Title

  From Good to Great

   by Jim Collins

 

Blue Ocean Strategy

   By W.Chan Kim & Renee Mauborgne

 

 

 

 

About your Instructor

 

 

Don Hahn CFCC, CPBA, CPVA

 

Donald J. Hahn, managing Partner of Hahn Sales Training has enjoyed a successful 30 year sales and sales management career.  Don Hahn photo

Working for fortune 500 companies, Don consistently ranked in the top 5% of performers nationwide.  As an accomplished sales executive and leader he has delivered marketing, training, coaching and recruiting solutions to hundreds of companies and thousands of sales professionals. He is an accomplished speaker and author.

A Certified Franklin Covey Coach, Past President of the Buffalo Niagara Sales & Marketing Executives, member of the American Society for Training & Development and the International Coaching Federation, Don delivers remarkable results to his clients throughout the Greater Niagara Region.  Numerous fortune 1000 companies have benefited from his unique sales insights and trainings over the years. Don delivers a reliable interviewing tool entitled H.I.R.E which improves sales candidate selection.

 

Click this link for more information about the instructor, Don Hahn