Public Relations and Advertising Certificate

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The University at Buffalo Division of Continuing and Professional Studies

offers the following certificate program...

Pub Rel and Adv Cert

PUBLIC RELATIONS / ADVERTISING

CERTIFICATE PROGRAM

This certificate program is designed to develop entry-level competencies in public relations and advertising for the private or public sector. It is intended to train generalists, rather than specialists, by providing practical knowledge, applications, and evaluative ability in a wide range of areas.

Courses in this program may be taken separately or the credit earned may be applied toward a degree. The Certificate of Completion may be awarded, upon written request, to those who have successfully completed program requirements with a grade of "C" or better in each of the following courses:

Required Courses:

(PRA441)COM441 Public Relations
(PRA443)COM443 Principles and Techniques of Advertising
(PRA274)MFC274 Applied Marketing Techniques

Plus the following:

Group 1:

Choose one of the following courses:

(PRA447)COM447 Communication Graphics
(PRA448)COM448 Graphic Reproduction Procedures
(PRA453)COM453 Advanced Public Relations
(PRA455)COM455 Advanced Advertising

Group 2:

Choose two of the following courses(or two remaining courses from Group 1)

(PRA231)COM231 Principles of Persuasion
(PRA398)COM398 Journalism
(PRA449)COM449 Promotional Writing
(PRA490)COM490 TV Newscasting

Academic Credit

MFC courses are offered for university academic credit and may be applied as electives to meet degree requiements. Certifiates will be awarded to students who complete all required courses with a grade of "C" or better in each course.

Registration procedures and schedule of classes

NOTE: This program will be discontinued effective July 1, 2009. All program requirements must be completed and requests for certificates must be received no later than June 30, 2009.

Credit: (MFC courses only) Students must follow these steps: 1) Fill-in Information and submit Nonmatriculated Student Data Form on-line; 2) Complete and submit Exception Registration Form. You will be notified within 24 hours by email to confirm your registration. Please be sure to check your email for confirmation of your registration. You are not required to pay tuition and fees at this time. You will be billed later in the term.

Tuition, fees and refund policies

Credit: All students registering for academic credit will pay the current UB tuition rate of $181 per credit hour + fees. Fees will vary depending on your enrollment status with UB. New students enrolled in ONLY MFC courses will pay the MFC student fees (part-time or full-time) as listed on the following page (click here). All students are bound by UB policies and regulations as described at the following website (click here). Students registering for MFC credit courses will be billed rather than having to pay at the time of registration.