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Academic ProgramsNon-Credit Courses • Credit Courses • Distance Learning 

 

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Promoting the Small Business


Course ID#: MFC 337

Credits: 1

 

Course Description:

Small businesses usually require promotional strategies different from those used in promoting larger ventures. This course examines the market characteristics of various types of small businesses, and strategies that may be effective in promoting customer acceptance of their products and services. LEC

 

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